278: How I built a $200M company out of nothing: Daina Trout, Founder Health-Ade
I had no idea what I was getting into, but I did it anyway. - Daina Trout
10 years ago, Daina, her husband, and her best friend tried to launch a hair loss prevention product when they landed on something completely different: a brand of homemade kombucha they called Health-Ade.
After months of selling at a local farmer's market, the three co-founders quit their jobs to pursue Health-Ade Kombucha full time. Today, Health-Ade brews more than 120,000 bottles of Kombucha every day, and does close to $200 million in sales.
Daina shares:
- The unexpected history behind Health-Ade kombucha
- How to start ANYTHING in the face of uncertainty
- The hardest part about working with friends and loved ones - and how to do it successfully
- Daina's take on the tendency to "glorify the hustle"
- What she did when she found herself miserable and completely overwhelmed
- Her current obsession: EDUCATED, A Memoir by Tara Westover
SHOW NOTES & LINKS: https://www.onairella.com/post/278-daina-trout
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