278: How to start in the face of uncertainty - Health-Ade's Daina Trout
Daina Trout is the co-founder of one of Ella's all-time favorite brands, Health-Ade Kombucha. 10 years ago, Daina, her husband Justin, and her best friend tried to launch a natural hair loss prevention product when they landed on something completely different: a brand of homemade kombucha they called Health-Ade.
After months of selling it at a local farmer's market, the three co-founders quit their jobs to pursue Health-Ade full time. Today, Health-Ade brews more than 120,000 bottles of Kombucha every day, and does close to $200 million in retail sales.
We discuss:
- The unexpected history behind Health-Ade kombucha
- How to start ANYTHING in the face of uncertainty
- The hardest part about working with friends and loved ones, and how to do it successfully
- Daina's take on the current tendency to "glorify the hustle"
- What she did when she found herself miserable and completely overwhelmed
- Her current obsession: EDUCATED, A Memoir by Tara Westover
SHOW NOTES & LINKS: https://www.onairella.com/post/278-daina-trout
On Air With Ella is for women who want to feel better, look better, live better - and have more fun doing it. This is where we share simple strategies and tips for living a bit better every day. Not in a generic “live, laugh, love” way, but in a kick more a$ every day at every age kind of way! If you’re interested in mindset and wellness, healthy habits and relationships, or hormone health, aging well and eating well, then you’re in the right place.
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